Analysis of market demand and competition pattern of all terrain crane

All terrain crane is a kind of high-performance product with the characteristics of both truck crane and rough terrain crane. It can not only transfer quickly and drive for a long distance like a truck crane, but also meet the requirements of working on narrow and rugged or muddy ground. It is a product with a very promising future. All terrain crane is a kind of engineering construction equipment which integrates mechanical, electronic, hydraulic, control and communication technologies. It is one of the industries with the highest technology content, the highest added value and great development prospect in the engineering machinery industry.

 

The reason why all terrain crane is popular in the European market in the 1980s and 1990s, and has been maintained up to now, is determined by its advantages of high technology, high performance, multi-purpose and so on. Almost all famous manufacturers take it as the key development object. The research and development of all terrain crane in China started late, but the development progress is very fast. Although there are not many domestic enterprises that have mastered the independent development and manufacturing of all terrain crane technology and independent intellectual property rights, they have also successively conquered and mastered more than 60 key technologies of all terrain crane different from truck crane. China has realized the thousand ton all terrain crane in the industry. The R & D and production of the machine will make the domestic all terrain crane market controlled by Chinese enterprises themselves. At present, the main production countries of the world's ground cranes are the United States, Japan, Germany, France, Italy, etc. there are more than 10 top companies in the world, mainly concentrated in North America, Japan (Asia) and Europe. China Sany Heavy Industry Co., Ltd., Zoomlion Heavy Industry Co., Ltd. and XCMG Machinery Co., Ltd. have gradually entered the ranks of global crane production through technological innovation and continuous development.

 

In the Midwest market of China, with the development of the western region and the rise of central China and the expansion of the "one belt and one road" initiative and the development of the "13th Five-Year plan", the construction of high speed rail, bridges and water conservancy projects has been carried out all over the country, and the demand for construction machinery has also been increasing. But in the plateau, mountain and semi desert areas, users have higher and higher requirements for the ability of mobile crane to adapt to the harsh environment. At this time, the advantages of all terrain crane appear. In addition, although China's military market share is not large, the demand of single user for mobile crane with strong working ability and high cross-country ability is also increasingly urgent, which has improved the good development prospects for all terrain crane.

 

With the increasing competition in the all terrain crane industry, the merger and acquisition integration and capital operation among large enterprises are becoming more and more frequent. Excellent all terrain crane enterprises at home and abroad pay more and more attention to the analysis and research of the industry market, especially the in-depth study of the current market environment and the trend of customer demand, in order to occupy the market in advance and obtain the first mover advantage. Because of this, a large number of excellent brands have risen rapidly, and gradually become the leader in the industry.